MKTG Services Announces New Ways to Reach Business, Law, and Medical/Health Buyers

Newtown, PA (PRWeb) February 8, 2007 -- MKTG Services announced today that three new market segments have been added to the MKTG Infobuyers Database: Business Buyers, Law Buyers, and Medical/Health Buyers.

MKTG's Infobuyers Database is the largest and most responsive database of 100% direct mail buyers available--more than 14 million qualified direct mail buyers in all. The database is a commingled file of the customer lists of leading publishers and educational, professional, and information services companies. The file consists of 100% direct mail buyers, all with purchases in the past 24 months. No other database gives you the targeting power of a broad range of vertical markets covering educational, professional, and consumer interests, plus more than 4,000 detailed product purchase selections.

MKTG has recently added three new vertical segments to the file to reach 4 million business buyers, 800,000 law buyers, and 4.5 million medical/health buyers. These segments can be further qualified by specific products purchased, format of product purchased, and recency to get a highly targeted, responsive prospect list.

"These new market categories are important because they allow mailers in the business, law and health & medical markets access to 100% proven direct mail buyers from multiple sources in one easy data purchase," said Gay Bitter, Vice President of Database Development. "Because of the immense selectivity on the Infobuyers file, mailers can target a broad cross section of buyers, or pin point buyers who have purchased within a very defined product category."

About MKTG Services
MKTG Services is a marketing services and data provider that helps companies identify new prospects and strengthen customer relationships with effective and measurable marketing solutions. As a leader in the direct marketing industry for over 35 years, MKTG partners with clients to understand their business goals and provide strategic marketing and sales solutions. MKTG helps clients attract new leads with multi-channel marketing solutions that include direct mail, email marketing, online lead generation, telemarketing, and brokerage services. Proprietary marketing databases give clients access to the most comprehensive and accurate marketing databases in the industry. Data services include state-of-the-art data analytics, data enhancement, and data hygiene services. MKTG serves a wide range of vertical markets--consumer, professional, education, financial services, publishing, and non-profit--with marketing data and solutions that deliver superior results.

MKTG Services is an affiliate of CBCInnovis and has offices in Atlanta, Boston, Ft. Myers, New York, and Philadelphia. You can learn more by visiting the company website at www.mktgservices.com.

For more information, contact:    
Gay Bitter, Vice President of Database Development
Phone: 215-867-4084
Address: 140 Terry Drive, Suite 103, Newtown, PA 18940

###